Every day customers walk into our stores, hotels, gyms and banks and make decisions how much they will purchase.
Influenced by the products, pricing and the quality of the overall customer service provided, the success of this mix will largely influence whether they spend $100 or $1000. However;
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How many times do we ask if we're doing the right thing |
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Do we have an ongoing dialogue that keeps us informed when things are going right or wrong? |
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Knowing what the customer is thinking is just the beginning of building a competitive advantage - it is the critical first step. |
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Being able to respond to customers' feedback that is accurate and in a timely manner can allow business to dramatically increase company profit and improve the customer experience. |